This is Bruno and Joanne’s new Axiom 007 SL tandem. Our friend Matt at The Footlab in Norwich, UK put this one together.
Note the timing belt and disc brake set up.
Tag: Bike Build
Seven in Chicago Magazine
We were fortunate to be featured in Chicago Magazine this last month, with a little help from our friends at Get-a-Grip Cycles. With a two-page spread of our (actually rider Shawn Briggs’) 622 SLX, the piece does a nice job of quickly dissecting what goes into a bike customized to the nines. Many potential riders can by put off by a price tag, without considering all the components that go into it, and the long term value you get from designing and building the right thing the first time.
Plus Size Versatility
Our buddy Tim Brick, at Brick Wheels in Traverse City, MI, sent us these photos of their latest Seven demo bike, a Treeline S, built to ride as a 29+ mountain bike, or a full-tilt fat bike with 4-inch tires.
Versatility is value. At first glance, the Treelines are fat bikes, built for snow adventures, but we were never interested in just building fat bikes, as awesome as they are. We wanted the Treeline to be a valuable bike year-round, which is why we made them part of our mountain line. Roll the snow all winter long, and then swap over to plus-sized tires for regular trail riding.
The Future of Clean
One of the best compliments we get about our bikes is that they look clean, which is not to say “not dirty” but that their lines are clean and true and simple. The recent release of SRAM’s eTap components suggests builds are going to get even cleaner. Check out these two very different builds from our friends at Cascade Bicycle Studio, the first an Axiom SL, a straight-ahead road bike with a little bit of Chris King bling to set off the single-color paint job.
The second one is a refined 650b Airheart SL travel bike. Matching Brooks leather saddle and bar tape are classy finishing touches, and the travel readiness only begins with the S&S couplers. Check out the split, hammered fender, too. This is a high example of the intersection of form and function. eTap only makes this one easier to pack.
Guaranteed Adventure
Here we are with Joe Cruz (the one in the blazer), the night he picked up his new Treeline SL from the shop. A philosophy professor during daylight hours, at all other times of year Joe is compulsive traveler and a committed back country cyclist. We wrapped this bike Tuesday night, and tomorrow Joe leaves for Alaska, where he’ll swap over to studded tires for a week of glacier exploration outside of Anchorage.
We count ourselves lucky to be able to work with riders like Joe and Jeff Curtes and Daniel Sharp and Matt and Mo Bruno Roy, and of course countless others who use our bikes to find and share big adventures.
As kids, we remember pedaling away from home, disappearing for hours at a time, going wherever our wheels would take us, and the chance to recapture that sense of exploration and adventure now is really priceless.
Watch this space for more from Joe as well as the rest of Seven’s sponsored, encouraged, and inspired riders. The adventure is guaranteed.