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Current Lead Times: Simple-Custom Framesets: 1 week. Full Custom Bikes: 7 weeks.

U.S. Built Custom Bicycles in Titanium and Titanium-Carbon Mix

The Overlooked Awesome, Part IV

The Overlooked Awesome is about all of the great things you can get out of a custom bike beyond the perfect fit. Check out installments I, II and III.

Part IV is about handling. There are a number of ways to affect the handling of a bike. Headtube angle, bottom bracket drop, fork rake, chainstay length, front center, they all interact to produce the bike’s handling characteristics, and we build bikes that span from agile and aggressive to stable and solid. This is a massive value for riders who can’t find a stock bike that handles the way they like. With a stock bike, all of the variables mentioned above are fixed. To change the handling, you only have a few options, like lengthening or shortening the stem. The result may be better handling, but that improvement doesn’t come without shifting your balance on the bike.

A bike handles best when the rider is balanced over the two wheels.

Because we can work from the frame materials up to the component choices, we can give you very specific handling characteristics. For example, our road bikes are spec’d with our own Seven 5E fork. The 5E is unique among high-performance forks. Designed by Seven completely from the ground up, it comes in rakes ranging for 36mm to 58mm—more than any other fork—to ensure optimum frame-fork integration and handling. Most stock bikes come with one fork option, which means you’re stuck with the handling the builder decided was good for you, not the handling you prefer.

Being able to descend confidently, corner authoritatively, or simply take your hand off the bars to adjust clothing, can make a huge difference to your ability to enjoy riding your bike. Beyond fit, this is just one more way a custom Seven can be a better choice.

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The Overlooked Awesome, Part II

Belt drive chainring on a Seven
Belt-Drive Compatibility

The Overlooked Awesome is an attempt to highlight all the things, beyond geometry, that a custom bike can deliver. In Part I, we talked about the rider-specific tubeset. Here, in Part II, we want to highlight options.

Every rider comes to a new bike purchase with a set of features in mind. Maybe they’re looking for a disc-brake road bike with fender mounts for rain/winter commuting. Maybe they want an old school cyclocross race bike in their team colors. Maybe they want a bike they can do some light touring on, but can also use for a weekly group ride with friends. Or, a mountain bike with rack mounts that lets them ride single-track during the week, and go bike-packing on weekends.

Seven low mount disc
Low-Mount Disc Brake Tab

All those different purposes can be addressed with specific features, whether part of the frame design, an add-on, or aesthetic, as with paint or custom decals.

For bikes that straddle categories, it can be hard to find a production offering that meets all your criteria. Seven doesn’t force you to make compromises. We build what you want.

Seven rocker dropouts
142 x 12 Thru Axle Rocker Drop-Out

We can build a frame with cable routing for multiple brake types. We can paint your bike any color you want or order a screen printed custom decal. We can add rack and fender mounts to any frame, build a rack for the specific panniers you want to use, adapt the rear triangle to  take wider tires. We offer multiple headtube sizes, bottom bracket shells and seat post diameters. When it comes to options, the choices are infinite, and most of them are no additional charge.

Your bike should fit perfectly. That should go without saying. But more than that, your bike should deliver the set of features you want, without compromise because your best ideas produce your best riding, the most fun, your peak performance, and the comfort you want when you’re out on the road or trail.

That’s what we want to give you.

Read more about our 5 Elements of Customization, check out our paint gallery, or see some common frame options.

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