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Current Lead Times: Simple-Custom Framesets: 1 week. Full Custom Bikes: 7 weeks.

U.S. Built Custom Bicycles in Titanium and Titanium-Carbon Mix

Learning to Endure

Three riders on the Green Mountain Double Century

Endurance riding is not a new segment. From the early days of cycling, riders have sought to challenge themselves by covering distances previously unimagined. But as a category within the broader cycling industry, endurance is now flourishing in a way it never has with the advent of longer, challenge-style events both on-road and off. After spending years working on rando bikes of every stripe, we are now seeing these bikes consolidate around the common experience of riders who are taking on events like Unbound Gravel, the Almanzo 100 and D2R2.

Welding Zip Tie Guides for Hydraulic Brakes
Welding Zip Tie Guides for Hydraulic Brakes

The Seven-sponsored Ride Studio Cafe Endurance Team is made up of three riders who, collectively and in massive solo efforts, will clock more miles on their Sevens this year than most folks will manage in their cars. We are deeply fortunate to be able to work with John Bayley, David Wilcox and Matt Roy. This season they will tackle Dirty Kanza, the Green Mountain Double Century, the Rapha Gentleman’s Race, the Vermont 600, D2R2 and a 1200k brevet of their own design. And events aside, almost every weekend will see these guys spending whole days in the saddle, knocking out century after century, saving up their endurance for big, fast miles on their custom Sevens.

Inset tapered fork and head tube on Rothar's frame
Over-sized Head Tube for John Bayley’s Axiom SL

We’ve built each of them a unique, custom, randonneuring bike suited to their personal style and approach to endurance cycling. Comfort and utility get more and more important as the miles pile into your legs and light wanes at the end of the day.

Endurance Team Captain Matt Roy, a Harvard trained immunologist, rides a 622 SLX, the most technically-advanced bike on the endurance circuit.  We’ve taken some cues from Mo Bruno Roy’s – last name not coincidental – cyclocross winning Mudhoney PRO.  Matt’s 622 is by far the lightest rando bike on gravel, while still boasting the lifetime durability Seven builds into every frame.

John Bayley values versatility. He is riding an Axiom SL that can run 650b or 700c wheels. His cabling is external for easy servicing and quick adaptation. We finished his bike this week, another speed build that went together in just three days from final design to full assembly thanks to a fair amount of overtime and a group of willing collaborators on the Seven shop floor.

Rothar's taillight prototype mount
Taillight Prototype

David Wilcox is a quiet, powerful rider, the kind of guy who can ride all day and all night without the whisper of a complaint. His bike is the most simple of the three, an Axiom S with no frills other than hydraulic disc brakes.

As co-sponsors, SRAM has provided the team with their new Force 22 hydraulic groups for each frame. Clement Tires has signed on as well. Working with cutting edge products makes projects like this one even more fun for us.

Pit-crewing Rothar's frame
The Seven Crew Knocking Out John’s Axiom SL Rando Special

The Endurance Team sponsorship allows us to explore and experiment in a new and interesting way because these guys will tell us, in the space of one ride, what we might take months of research to learn on our own. Endurance riding pushes bikes to their limits and tests the effectiveness of different component integration strategies. The needs of the long-distance rider also push us to design and integrate practical solutions into each build, the details, big and small, that make all the difference between success and failure.

Project Bike: Nella Neve – Winter Randonneur

titanium mountain bike with custom-painted blue and white fenders

Mid-winter, Rob built himself a unique rando bike. This was one in a long list of Seven project randonneuring bikes that we took on in 2012, an internal project to test a couple ideas. Due to the above-average snowfall here in New England, we did this as a speed project, one week from design to build.

This video was, in part, the inspiration for the design, hence the name Nella Neve.

Highlights of the project included:

  • Hot swappable between drop bar and Tiberius bar – actually a Stylerius™ bar
  • Accommodate tires from 23c up to 2.3″ 29er. Ideally designed around 33c tires.
  • Race-worthy geometry, handling, and performance.
  • Big fenders for optimized protection in the wettest and snowiest of days. No ice buildup on theses beauts.
  • Disc brakes for icy weather and easy wheel swap.
  • Hot swapping studded tires for 28c tires depending on the weather

bicycle brake and shift levers hanging by thier housing.
Hanging and waiting for assembly
a custom titanium bicycle handlebar
Stylerius bars straight and true
detail of a fork and head tube
Seven and Seven
942 Stylerius bar with-Berlinner Bike inspiration in the background
Stylerius bar close-up
946 bar quick connect detail
Bar quick connects

Terry’s Resolute SLX with Custom Paint

Terry's Resolute SLX with Custom Paint
Terry is a co-owner of Seattle’s Cascade Bicycle Studio. This is Terry’s new Resolute SLX. The custom paint scheme is designed by a good friend of the shop’s, Derek Blagg.

Terry says:

I wanted to keep a steel bike in my quiver as I really like the feel of a steel bike. The bike was designed to be road bike ready for fenders. As the project and the paint evolved I realized that steel bikes are really where my passion for bikes is. I truly believe a steel bike can ride beyond the expectations of any material. Now the bike is MY ROAD BIKE and might see fenders for a few months a year while my Mudhoney SL is devoted to cross season.

Can you please let everyone involved with my new bike it is the most wonderful bike I have ever owned. There is no reason in the world not to ride a Seven. You get just what you want. The welds and paint are so perfect. Thank you.

Belgianwerkx – Signature Mudhoney Cross Racer

Belgianwerkx - Signature Mudhoney Cross Racer

New Seven partner shop, Belgianwerkx in Mequon, WI (just north of Milwaukee), wanted to do something special for their first floor demo bike. We think they succeeded. A steel Mudhoney, painted in their colors with Belgian flag accents, new HED Belgium rims, Cannondale crank, ENVE cockpit, the works. Nick Moroder, shop manager, said, “The handling is spot-on. SO responsive. And it’s unbelievably stiff for any bike, let alone just steel.”

Getting Real About Steel

Limited Edition Giro Collaborative Bike

For decades the conventional wisdom has held that certain steel tube sets, whether Reynolds or Columbus or True Temper, held magical, mystical properties that gave riders the exact ride feel and performance they were looking for. And while that may be true for some very specific riders, each of the legendary steel tube sets, whether Reynolds 853 or Columbus SL, is exactly that, just one tube set with a very specific diameter and wall thickness. Sometimes there is a choice of a second down tube, but that is the extent of the customizability of the tube choice. If you happened to be the perfect size match for the tube set, you were in luck, but if you were smaller, the frame you received might be far too stiff, or if you were larger, far too compliant.

At Seven, we have always built our frames from tubing specific to each rider. We take into account rider size, riding style, preferred road feel and general riding conditions. We may select a top tube or seat tube from one of the big steel tube set makers if it’s appropriate, or we may take raw steel tubing and butt it by hand, here in our factory, to craft the exact ride a customer is looking for. We butt and bend all our steel chain and seat stays in house. When the bike is custom, one size never fits all, and one tube set is never appropriate to every design.

This is the reality of building in steel, if you want a custom bike, one tuned for both performance and comfort. There is nothing wrong with the tube sets of legend, but it is true that each set is only a limited solution for a small subset of riders. When you get into custom bike building, we feel it is important to think more deeply about your materials, to see how they can best be applied in any design and to push back against convention, whenever necessary.

More about the Limited Edition Giro bike we created with our friends at Cascade Bicycle Studio here.