Here we are with Joe Cruz (the one in the blazer), the night he picked up his new Treeline SL from the shop. A philosophy professor during daylight hours, at all other times of year Joe is compulsive traveler and a committed back country cyclist. We wrapped this bike Tuesday night, and tomorrow Joe leaves for Alaska, where he’ll swap over to studded tires for a week of glacier exploration outside of Anchorage.
We count ourselves lucky to be able to work with riders like Joe and Jeff Curtes and Daniel Sharp and Matt and Mo Bruno Roy, and of course countless others who use our bikes to find and share big adventures.
As kids, we remember pedaling away from home, disappearing for hours at a time, going wherever our wheels would take us, and the chance to recapture that sense of exploration and adventure now is really priceless.
Watch this space for more from Joe as well as the rest of Seven’s sponsored, encouraged, and inspired riders. The adventure is guaranteed.